Know what
to launch next.

Product intelligence for supplement brands. See what to launch, reformulate, reposition or reprice.

Northstar NutritionILLUSTRATIVE DEMO

Sleep Advanced

Sleep & recovery

64Product health
Formula
58 / 100
Evidence
81 / 100
Consumer
61 / 100

Review the formula

Compare declared forms and doses with a relevant competitive set.

Example scores and decisions, not a real brand assessment.

Most brands have data.
Few know what to do next.

Which SKU needs attention?

Where is the portfolio gap?

What should we launch next?

Start with
your brand.

One website. A first look at your products, positioning and the questions worth exploring.

EXAMPLE
yourbrand.com
Discover accessible products01
Read available product data02
Build a source-backed snapshot03
Analyze my brand

See how every product
fits the bigger picture.

Map the range by category, audience and purpose. Inspect overlap before deciding what to change.

Portfolio mapILLUSTRATIVE EXAMPLE
Everyday essentials
Daily Magnesium
Vitamin D3
Omega Balance
Sleep & recovery
Sleep Advanced
Night Magnesium
Cognitive support
Focus Complex
Daily Clarity
Shared ingredients are a signal to investigate. Commercial overlap needs more evidence.

The detail makes
the difference.

Compare forms, doses and serving sizes on a consistent basis. Keep market position separate from scientific relevance.

Formula comparison

EXAMPLE
L-TheanineAmount / serving
Your formula200 mg
Comparison A150 mg
Comparison B300 mg

Illustrative comparison. A higher dose does not imply better efficacy.

Explore formula benchmarking

Listen for
the unmet need.

Separate recurring feedback from isolated comments. Connect what customers want with what your range delivers.

Illustrative review themes
Format preferences

A simpler daily routine

Product experience

Clarity on what to expect

Purchase friction

Understanding value per serving

Themes require a representative review sample. Review volume and source coverage stay visible.

Evidence, connected
to the decision.

Follow the link from ingredient to study to claim. Review the exact form, dose, outcome and population.

EXAMPLE

L-Theanine

Product-context assessment

Study designHuman research first
Dose relevanceExplicit comparison
PopulationMatch required
Source statusVerification required
No source. No claim.

Find the gap.
Then test the case.

Bring consumer needs and competitive signals together. Prioritize a concept only when the evidence supports it.

Concept to validateILLUSTRATIVE EXAMPLE

Daily calm.
A simpler format.

2Independent signals
required before ranking

Consumer need
+ Competitive gap

Next step Validate demand and feasibility

Less uncertainty.
A clearer next move.

Each recommendation includes a reason, supporting sources, confidence and a concrete validation step.

Launch

Test a new product concept.

Reformulate

Review the ingredient and dose fit.

Reposition

Sharpen the audience and promise.

Reprice

Assess value and unit economics.

Validate

Close the gaps before investing.

Decision briefEXAMPLE

A clear next step.
With the evidence attached.

DecisionValidate before development
WhyTwo independent signals
ConfidenceDepends on source coverage
Next stepCustomer and feasibility review

Built on data.
With the sources in view.

NIH DSLDPubMedClinicalTrials.govFDA public dataMarket datasetsConsumer reviews

Public sources and your supplied datasets. Availability and relevance are shown in every analysis. Source names do not imply affiliation or endorsement.

Clarity starts
with the basics.

Built for supplement founders,
product teams and innovation leaders.

What does the free scan include?

A preliminary snapshot of accessible public products and one sourced observation. A complete audit needs deeper inputs and analyst review.

What if the data is incomplete?

Missing measurements stay N/A and reduce coverage. You can add current labels, market data, reviews and economics in the private workspace.

Is an evidence score proof of efficacy?

No. It describes research relevance and coverage. Clinical, regulatory and commercial decisions require appropriate expert review.

See what your portfolio
is telling you.

Analyze my brand

Free preliminary scan. No account required.